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The listing is constructed with the most relevant artists in the higher regions of their section and the ones having less of an association with Mind Candy in the lower regions. Such artist are usually Freelance; people whose work was a result of outsourcing and are not factual Mind Candy employees nor employees of associated companies such as Vivid.

Illustrative Artists[]

Vincent Bechet, known as alias "Pulco Mayo", is a character designer from France who is responsible for most of the Moshlings designs, the overall style of Moshi Monsters (making him a lead artist) and the mural decorations of the Mind Candy office.

Ross McCaughey, known as alias "Southavocado", is an all-around designer and art director for Mind Candy, having various character designs on his name and most of the scenery and background work of the Super Moshi missions, making him along with Bechet the main directors of Moshi Monsters' art style.
While Bechet has a stylised "clean" art style that uses a lot of basic shapes and colouring that gives it an overall flat feel, McCaughey is rather grotesque and experimental in both his designs for characters as environments.
He is the designer of many characters such as Tomba, Missy Kix, The Gooey Galleon Gang, Commander Sassafras and Space Glenn (his personal favourite).

Portfolio - https://southavocado.myportfolio.com/moshi-monsters
Portfolio (DEFUNCT) - http://thesouthavocadoblog.blogspot.co.uk (DEFUNCT)
Twitter - https://twitter.com/southavocado
Instagram - https://www.instagram.com/southavocado/

Nana Li is one of Mind Candy's main artists responsible for design of characters and backgrounds for the Movie and Apps (Moshling Rescue!, Moshi Karts, Moshi Sleep Stories). She was part of a small team to have done the background and character designs in early 2013. Nana Li was responsible for all background art, cutscenes and loading screens of Moshling Rescue! as well as being the designer of Ellie. As Nana Li is a fan of Pippi Langstrumpf, elements of the famed character is found in the concepts.

I was part of the small art team for Moshi Monsters the Movie, produced by Mind Candy and distributed by Universal in 2013.

I worked on character design, expression & pose sheets, background art, colour design and props. I also created the poster for the cinematic release of the film.

Meelis Silem is an illustrator and designer and has done work for Miniclip and Mind Candy. His skills include illustration, character design, UI design, animation in Flash, mobile app design (Android and iOS) and prototyping. For Moshi Monsters, he has done most vectorisation of sketches -provided by other Mind Candy artists- for the Poppet Magazine and Moshi Karts, as well as having made assets for Moshi Monsters such as Set backgrounds, artwork of Pipa and several seeds.

Leanne Wade, who goes by penname "Leanneslight", previously Lea "Leamonade" Wade and "Jammilicious", is a character designer and vector illustrator, who designed various items (Octopus Table, Magic Rabbit Hat), was part of the Movie team, having designed the main poster together with Nana Li and did a few earlier Mash Up Cards. Shortly after the release of the movie, she had her portfolio under construction for 4 years straight until early 2018, where she reveals to still be with Mind Candy for Egg Hunt and having created turnarounds for several Super Moshlings.

Trevor White, penname "Rocketboots", has worked on various artistic fields within the franchise, being responsible of backgrounds, vehicles and a few character designs. In his movie work he states to "blame the writer" over Fishlips. His Moshling Rescue! work was the icons and field assets whom his team had a hard time to make readable on smaller screens.

Celine Choo, who goes by penname "Sunshee", is a character and background artist.

Working at Mind Candy, I created backgrounds, characters and UI designs for the children's brand " Moshi Monsters". My main responsibilities was illustrating artwork for the webgame and contributing ideas toward new Moshi missions and minigames. In between I would produce artwork and graphic design for Mind Candy's merchandising, mobile, print and apparel side of the business.

Zebits has a grotesque painty artstyle very much in tune with McCaughey. He has done work for Katsuma Unleashed, The Food Factory, The Moshi Movie Mystery and was the designer of Biggie Diddles III.

I created this character after being briefed to create a new villain for the Moshi world. It was a great honour to be given this opportunity as there are only a small number of these
 
— Zebitz on "The Chocolate Baron"

Matthew did a few concept works for the re-release of Moshi Monsters which Matt Latchford made 3D models for. He did the assets/decor for Moshis vs Ghosts

Portfolio - https://matthewbeakes.carbonmade.com
Blogspot - http://artofbeakes.blogspot.nl
Twitter - https://twitter.com/matthewbeakes

Matt is a 3D concept illustrator and mostly did environment concept artwork for the re-release of Moshi Monsters throughout late 2013 till early 2014. He worked together with Nana Li to finalise some Baby Moshling artwork. He states: "Moshlings are baby Moshi Monsters (as if you didn't know that already!) but here are some MOSHLETS, which are baby Moshlings."

He did sticker work for Popjam featuring the Bean character and designed several others. He is currently with the World of Warriors team.

Mazz Brewster, penname "Mazz Atack" and previously "Zappy Mazz", is a finalizing illustrator for characters, environments and items as well as a designer. They made the various arts of the Poppeteers that were designed by Nana Li and Lea Wade. Their own character designs include Squid Vicious, Mighty Gustavo, Benny Haha, the Ice Scream Hoodoos and the "Mask Shopkeeper".

Lucien Hoare, penname "Punzai", was responsible for making their general artwork more fluent and thus more appealing. He redesigned monsters to be put on various merchandise, designed various of the Moshi Monsters Mash Up: Moshling Madness cards, designed the Slopcorn Machine and an unused design for The Magnificent Moshi Circus, did the character design of the Beanstalk Giant and also did various work for the Poppet Magazine.
He seems to no longer be employed at Mind Candy. (But who is?)

Portfolio - https://lucien.carbonmade.com / http://www.punzai.com
Twitter - https://twitter.com/lucienhoare
Tumblr - http://lucienhoare.tumblr.com

Gillian "Gillibean" Reid[]

Gillian is a freelance illustrator and was hired by Mind Candy around early 2013. She made the frequently-used assets of Dr. Strangeglove and Katsuma.

Peter Moneypenny[]

Peter is a 3D artist who worked on both finalising Matt Latchford's 3D concept art as several works for World of Warriors, meaning they are a more recent employee to the company.

James Kirkwood[]

James Kirkwood specialises in UI/UX design, interaction design, conceptualisation, storyboarding, branding and illustration. He worked on native apps for iOS and Android, cross platform mobile games and responsive websites. He has worked on the Moshlings brand and app as well as Moshling Rescue!


Ram Kanda[]

Like Kirkwood, Ram Kanda functioned as Principal Interface Designer and eventually went on to Art Director at Mind Candy. He has been responsible for much of the game interface of Moshi Monsters as well as the development of Moshling Rescue.

Moshi Monsters put Mind Candy on the map. In the UK, Moshi Monsters quickly overtook Club Penguin as the top virtual world for kids and had over 90 million registered users worldwide. While the brand lead to a number 1 kids magazine in the UK, a platinum album, top selling Nintendo DS titles, a movie, multiple mobile apps and games, live events, and sold millions of toys, it retained a digital heart. I was the Principal Interface Designer on Moshi Monsters and ultimately went on to become Art Director at Mind Candy.

Ant Gardner[]

Moshi Circus logo

Johnny "Freakyfacets" Taylor[]

Taylor is a technical and environmental artist and has been working with Mind Candy since 2011 and ongoing, having worked on both the early stages of Moshi Karts as the later brand of World of Warriors.

The Moshi Karts concept art was simply referred to as Mind Candy's new project and he shared his early art direction on his blog on January 2012, indicating how long it took for Moshi Karts to be fully developed. The other concept art was uploaded on November 2012.

Giorgia "Nayma" Arena[]

Nayma made some concept art during the early stages of the development of Moshi Karts and the translation of Moshi Monsters into 3D. None of her work ever made it to be used for anything.

Vicki Dalton[]

Previously going by the name of "Vicki Paull", Vicki Dalton has done mostly vector art, cleaning up and finalising sketches provided by Ross McCaughey for the Mash Up Moshling Madness cards, and various non-interactive items. Portfolio - http://www.vickidalton.com

Jason Jourdan[]

Jason Jourdan is an illustrator who has been responsible for the cover of A Monsterific Journal for Penguin Books. The other artwork is promotional but it is unclear if it has been used.
Portfolio - https://www.jasonjourdan.com/#/moshi-monsters/

Katy "Kat Gardy" Nicholson[]

Nicholson worked as a comic artist for the first few issues of the Moshi Monsters Magazine. She made a lot of work surrounding Lady GooGoo.

Lorna Watson[]

Portfolio - lornawatsoncolour page 1 / lornawatsoncolour page 2

Michael Dolan[]

Michael is a Graphic Design Freelance Illustrator from the earlier days of Moshi Monsters and had submitted various test illustrations to Mind Candy, supposedly samples to be hired for. Some of his work was used for the Daily Growl.

Susan Yan Mach[]

Susan is a Graphic Design Freelance Illustrator whom likely had submitted various test illustrations to Mind Candy, supposedly samples to be hired for. Due to the work depicting Katsuma as a main focus, supposedly it stems from the time where Katsuma started to become its own brand as Poppet was close to establish itself as one. The (old) portfolio containing work for Moshi Monsters has been removed by the artist.

Marketing[]

Jenny Hunt[]

Jenny Hunt was a designer and developer of many aspects in Moshi Monsters' interaction with the audience. She was responsible for the main page redesigns and skins, email marketing -this included weekly newsletters, promotional offers, new release information and account lifecycle messaging in over 20 languages-, many of the interactive displays (promos and overlays) and designed it to promote offers of membership. As she was also the designer of membership regristation, she was aware of the status of Moshi as a safe place for children and thus made sure "accidental purchase baiting" was not part of their strategy. Hunt worked together with Lead UX designer Yael Levey.

Portfolio:
https://www.jennyhunt.co/moshimonsterscom
https://www.jennyhunt.co/moshi-monsters-email-marketing
https://www.jennyhunt.co/moshi-monsters-feature-ui
https://www.jennyhunt.co/moshi-monsters-registration-redesign

Claude Bonnaud[]

Bonnaud is a graphic designer and illustrator associated with Vivid and was involved with various Moshi Merchandise and Moshi Karts artwork.

Kath Grimshaw[]

Kath Grimshaw was responsible for the internal design of several Moshi Monsters books.
Portfolio - http://kathgrimshaw.format.com

Kathryn Slack[]

Kat Slack is an artdirector who has done work for the Australian Skyjack publications of the Moshi Monsters Magazine. This information is gathered from the cover file name - "AUS 16 Cover". Portfolio - https://www.katslackdesign.com/

Diego Jourdan[]

Diego Jourdan specialising in comics, cartoons, illustration, restoration, and printmaking. His portfolio is limited to cover all the varied subjects he worked on. As such, his work with Moshi Monsters seems limited but he might have down most if not all covers.

Lynsey Gray[]

Brochure and Seed Packet designed for a Moshi Monsters event at Chessington World of Adventures. The brochure was designed to look like pages from the diary of Buster Bumblechops, one of the games characters. Visitors to the park would walk round collecting clues which would be redeemed in exchange for a Seed Packet containing a code to get a new Moshling in their online game.

Portfolio - http://www.lynseygray.com/#work

Sophie Horton-Jones[]

I was the lead Product Designer at Vivid Toy Group for the Moshi Monsters toy line.

Together with a team of marketeers, engineers, graphic designers, QA and a Far East Team we bought a digital world to life in to physical world with a range of collectables, plush, playsets, games and puzzles. Driving a collectable craze that culminated in Moshi Monsters, that became the UK's #1 Toy Property, of which the collectables sold over 45 million pieces alone. Building physical assets and stories which were also re-created in the digital world.

 

MOSHI TREEHOUSE

This is one of my proudest products, it won numerous awards, and became one of the best-selling playlets at the time in the UK. I lead the process from initial concept sketch, through technical drawings, sculpt direction and tool patterns through to production.
 

FIGURES

Translating well loved characters (Moshlings) from the digital world to the physical involved a huge amount of attention to detail, a great relationship with the licensor, and the ability to manage numerous products concurrently to meet series release dates. I still own a huge collection myself!
 

APP MONSTER

My first involvement in fusing digital and physical in one product was App Monster, bringing a plush toy to life with a digital interactive app.
 

Portfolio - [1] Portfolio Mini (download) - https://fdocuments.in/document/sophie-hortons-mini-portfolio.html Instagram - [2]video themepark Coroflot - [3]

Caroline Masterton[]

Caroline Masterton, Alias Tween The Line, animated Clump, Gumdrop, Marsha, Willow , Major Moony, Dinky, Shmoops and likely more. Designwise, she did the Medals and Super Moshi logos as well as some in-game UX. The Cuddly Humans were illustrated by Caroline as well.

Portfolio - https://www.tweentheline.com/design

John Matta[]

John Matta made Point of Sale print designs for the marketing of Moshlings Theme Park, which was previously called "Moshling Zoo 2".
Portfolio - https://www.behance.net/gallery/38750463/Point-of-sale-print-design

ewinterdesign[]

"ewinterdesign" designed the layout for the Moshlings Theme Park Game Guide.
Portfolio - https://www.ewinterdesign.com/copy-of-portfolio

DumpyLittleRobot[]

Moshi Monster Illustrations by Abby from Penguins 'Music Island Missions' book series. Moshi Monsters © Mind Candy LTD 2013. Abby was responsible for all illustrations in the Music Island Missions books.

  1. Music Island Missions: Zoshling Encounters/Gallery
  2. Music Island Missions: C.L.O.N.C. Strikes Back/Gallery
  3. Music Island Missions: Masters of the Swooniverse/Gallery
  4. Music Island Missions: Cosmic Countdown/Gallery

Portfolio - http://dumpylittlerobot.weebly.com/moshi-monsters.html

John & Edward Harrison[]

John made a Ben 10 Moshling design for fun, never intended to be an official Moshling. Both Edward and John worked on the same project as they have the same products in their portfolios.
Edward portfolio: http://www.whatwhat.co.uk/ed/project2.html
John portfolio: http://www.whatwhat.co.uk/whatblog/tag/moshi-monsters/

Patrick Delmastro[]

Patrick specialises in 3d modelling and created a 3d model for Moshi Karts, featuring Katsuma in a Super Moshi plane. It never released in the app, and unlike any other kart, it is not.. a kart. Has a different Katsuma model without a helmet too.
"Moshi Karts" is an endless runner for iPhone and iPad created from the Moshi Monsters franchise. This is one of the models I created for the game." - Delmastro

Caroline Gan-Wen Shen[]

Caroline Gan-Wen Shen is an interaction designer which includes design such as interface, logos, animations and banners. She designed the interface of Lady GooGoo Dress-Up. Portfolio - http://cargocollective.com/ganwenshen/Moshi-Monsters-Game-Design "Moshi Monsters character online dress up game for children." Role: Interface design Client: Moshi Monsters Agency: EYE-D creative

John Dennett[]

John Dennett is a sculpture artist who worked for Basic Fun to craft the Zippsters and Keychains.

The Moshlings were an ongoing and ever growing line of mini characters from the world of Moshi-Monsters. I sculpted several dozen of the little guys some of which are shown in the attached image. Produced once again for Basic Fun, Inc., these were offered as charm-like figures to be collected and worn on a bracelet or necklace.

All originals were sculpted in wax.

 
Presented here are the six major characters from the world of Moshi-Monsters. Furi, Luvli, Katsuma, Zommer, Poppet and Diavlo were all produced as figural keychains for Basic Fun, Inc.

All originals were sculpted in wax.

 

Nitroboy[]

NiTRoBoY ! is an art director at Basic Fun for the packaging and display of the Basic Fun Charmlings, Zippsters and Keychains.

Yael Levey[]

Yael Levey, alias Bad Robot Design and I Am Not My Pixels, is a senior UX designer based in London.

Animation Artists[]

Wip Vernooij[]

Wip Vernooij has been responsible for directing (and compositing) all the Moshi Monsters Music Videos, the Movie (together with Morgan Francis) and "Cooking with Jamie Oliver & Furi".

Wip Vernooij, alike his colleagues, speaks of the Movie as an "intense" experience, as they had to create it within 12 months. Later on with animating Furi for Jamie Oliver's cooking show, Wip searched for an alternative animation method. He used Anime Studio Pro to create a rig to work with Furi's specific look and hopefully boost the animation quality over using Flash.

This sounding like he would be preparing for more work, during the decline of activity (late 2014-2015-ongoing) Wip has voiced to "not really know what is going on anymore" when asked about any future projects.

Studio43[]

Studio43 worked together with studio Spider Eye to animate part of The Movie, namely the rigging of Diavlo and Luvli, as well as some other bystander models.

Studio43 had the great pleasure of working with Spider Eye Studios to create the advanced CelAction2D character rigs for Diavlo and Luvli, two of the lead characters as well as loads of the little moshlings that you see throughout the movie.

 

Portfolio - https://www.studio43.tv/project/moshi-monsters-movie-spider-eye/

Studio43 Character lineup

Rich Mitch[]

Rich Mitch is an animator who has worked on Moshi for 4 years. He handled character and item animation, as well as the promo video of The Great Moshi Treasure Hunt and The Moshi Movie Mystery.

I worked with Mind Candy from 2010 to 2014 as Lead Animator/Creative.

In 2010 the Moshi Monsters were very young and the team was very small. I brought the varied and exciting characters to life with fun and engaging 2d animation, while also playing an important part in the creative thinking, game play and story of moshimonsters.com. The brand in 2013 was the number one kids brand in the UK and the website has over 80 million registered users across the world.

The team I lead and managed was fun, dedicated and hard working and we always made sure things were completed on time and to a very high standard no matter what the deadline and testing the brief. Our main aim was retention of current players and engagement with a new audience through big, bold new content driven campaigns which we, as a team, often created from scratch.

To be able to connect with and excite such a large audience over those four years was a massive privilege.Below is a small selection of the work my team and I created while working at Mind Candy for moshimonsters.com

 
— Rich Mitch on Dribble
Sad times. Go well @moshimonsters web game. You burned so brightly and brought so much joy to so many people. May the digital wind be at your back and the sun on your face... ✌️❤️😟

- A very career defining time for me @MindCandy❤️

 
— @rich_mitch on twitter, nov 14 2019[1]

Will Arbuckle[]

I was happy to help with some of the initial character animation for Mind Candy’s awesome 'Moshi Monsters'. A combination of tweening and frame by frame techniques were used to create really smooth cartoony movement.

Note: I didn’t design any of the characters shown on this page. Moshi Monsters is copyright of Mind Candy Ltd.

Music Artists[]

Sanji Sen[]

Dave "Colonel Weng Wah" Cooke[]

Dave Cooke is a musician and rap artist mostly influenced during the time of the rise of rap popularity in the late 90s to 2000. The scores he made for Moshi Monsters did not make it in the franchise, most likely as the material referenced and worked with dated material that would supposedly not ring with the newer generation audience.

  • Dave Cooke would have been the voice of 49 Pence if Monstro City Knows How To Party had been released. The Moshi Dance by Lady GooGoo, due to similarity in theme, likely replaced this. The latter is a parody song whereas Dave Cooke's song was his own written work.
  • The Moshi Moshi!, parody on the "Monster Mash" (1962), likely scrapped due its dated-ness with the audience that is more likely to catch the reference of Moshi Moshi Moshi! (Song) to Badgers Badgers Badgers.

No. TitleMusicArtist Length
1. "Monstro City Knows How To Party"  49 Pence 2:20
2. "The Moshi Moshi!"  N/A 1:31

Game Companies[]

Mind Candy has foremost worked together with Activision.

Pixel-Dump[]

Julie is a freelance pixel artist and art director in 2D graphics. She worked for Activision an Moshlings Theme Park.

It finally came out ! The new Moshi Monsters 3NDS game, which means I can finally show pieces of the work I've done for it (with the help of Ryan Baker's concept sketches)
 

Portfolio - Here They Come (waybackmachine)

Myriam Bloom[]

Moshi Monsters: Level Start and End Illustrations

Vector Illustrations created for Moshi Monsters: Moshling Theme Park for the Nintendo DS. Each pair of illustrations shows the Intro and Outro illustrations for before and after each level is completed. Illustrations were created in foreground-middleground-background layers for ease in animating.

 

Mutant Labs[]

Mutant Labs logo

Mutant Labs is a game company that has collaborated with Mind Candy twice to create fun games for the label Moshi Games and associated marketing website MoshiGames.com. The would later see release on the Moshi Fun Park in Moshi Monsters which hosted most MoshiGames.com games.

Mutant Labs has been responsible for the design and development of both Oddie's Doughnut Dash as Mosh Fling.

The Mutant Labs website quotes their collaboration with Mind Candy as a reference.

"Mutant Labs were great to work with. The guys were always dedicated to deadlines but at the same time passionate, creative and very very fun."
 
— Kate Bryant - Minigames Product Manager at Mind Candy

Doughnut Dash

"MindCandy commissioned us to make an online Flash game for their popular online games portal, Moshi Games."

The game focuses on "Oddie the Sweet Ringy Thingy", a living, breathing doughnut who gets from A to B by rolling around.

The aim of the game is to avoid being gobbled up by the giant chomping jaws, avoiding obstacles and collecting powerups as you career along dynamically generated levels, each getting steadily trickier as Oddie's speed increases and the margin for error becomes thinner. Technology

Donut Dash is a Flash game, developed in Actionscript 3 that adheres to strict OOP principles and integrates with the Moshi Games API. Most of the graphics and animations were designed in-house and compliment the Moshi Monsters world.

 

Mosh Fling

Mosh Fling is our latest collaboration with Mind Candy, one of the fastest growing social online gaming companies in the world. Following on the success of Oddie’s Donut Dash, we were commissioned to deliver Mosh Fling, a fun browser game which fits snugly into the Moshi universe.

The game challenges players to fling the popular character 'Flumpy the Pluff' as far as possible avoiding obstacles and collecting Gemz, an in-game currency that can be spent in the shop to purchase a range of power-ups and upgrades. Results

Mosh Fling has proven to be popular with more than 780,000 unique views, and over 6 million rounds played to date.

 

References and citations[]

References
Notes
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