Poppet (brand)

Poppet was a stand-alone brand of Mind Candy and part of the Moshi Monsters franchise.

Its branding consisted of brand specific merchandise, books, APPs, social media (facebook, instagram, twitter), its own website and its own magazine. All would encourage to adopt your own Poppet on Moshi Monsters.

It was announced in autumn 2012 that Mind Candy would be creating a Poppet themed stand-alone brand, mainly with a girl demographic. Poppet is the mascot of this brand and The Poppeteers made their debut in 2014 and were featured within the brand.

Website[]

The domain for Poppet.com was previously used by other companies and would not be bought/taken by Mind Candy before the launch of the Poppet brand. Mid 2014 the website got the Poppeteers update but would only last half a year, alongside the Poppet Magazine, and would redirect to Moshi Monsters in early 2015.

Poppet's Official Website - The cutest Moshi Monster in town

2013 ^[1]

2014 ^[2]

“	Hello, I'm Poppet and welcome to my monsterific website! Take a look around and check out my videos, activities, photos and more!	”
	— Poppet Homepage 2013 ^[3]

Shop redirects to Amazon.co.uk
News redirects to The Daily Growl
Moshi Monsters redirects to Moshi Monsters
Downloads - "Calling all my creative fans! I've got loads of my Poppet colouring activities and downloads for you to enjoy!"^[4]^[5]
Gallery - "From fashion fun to adventure snaps, I've got Poppet pics galore!"^[6]^[7]

Find out all there is to know about the cutest Moshi Monster in town... that's me!^[8]

Hello, Poppet here! Some say I’m the cutest Moshi Monster in town but I’ll let you decide on that. One thing’s for sure, when it comes to dressing up and having fun, I’m a Moshi on a mission. Strike a pose!
Likes: Dressing up, dancing and hugging Baby Moshlings, especially Mr. Snoodle!
Dislikes: Dr. Strangeglove, mean Monsters and loudmouths.
Boogie on down (about_music)
As well as dressing up I just love to dance. It’s what my titchy paws were made for. Yay!
I Heart Baby Moshlings (moshling babies)
I’ve got Baby Moshlings on my mind all the time. In fact I love the little critters so much I wrote a song about ‘em. Check it out here
A Passion for Fashion (about_fashion)
I totally heart choosing new outfits and trying out different looks. Glam, sassy, kooky or classy? Can you help me decide what to wear? C’mon, let’s play!

Poppet is THE magazine for all you bop-tastic monster fans. We can't wait to introduce you to Poppet's four BFFs Zaffi, Lucki, Serena and Juno. They're also known as the Poppeteers and together they'll help you get creative with SPLATtastic arts and crafts, bend your brain with puzzles and even help you learn about technology.^[9]

Get your paws on Poppet Magazine Issue 6!

It's The Foodies Issue!
PAWsome FREE cupcake kit; get ready to say YUM!
Get brand new, exclusive info on the boptastic monster herself, Poppet.
Read Juno's top secret recipe for her tie-dye cupcakes!
Find out about the exciting new app - PopJam.
Tea's Up - it's time to organise the most PAWsome tea party EVER!

Available in all major retailers

Wherever I go, I love to take my video camera. Check out my latest Poppet videos below...^[10]^[11] I heart Moshlings^[12] / London Fashion Week^[13] / New Poppet Toys^[14] / Poppet's Boutique^[15]

Moshi_Monsters_-_Poppet_-_I_Heart_Moshlings_-_Music_Video

Moshi_Monsters_Poppet_reports_from_London_Fashion_Week!

Want to meet Poppet in person? You can catch her at any of the events below!^[16]

22nd February - The Entertainer, Coliseum
1st March - The Entertainer, Wimbledon
1st & 2nd March - Smyths, Oldham
1st & 2nd March - Toys R Us, Chesterfield
1st & 2nd March, Toys R Us, Shewsbury
8th March - The Entertainer, Cabot Circus
8th & 9th March - Smyths, Telford
15th & 16th March - Smyths, Kidderminster
22nd & 23rd March - Smyths, Hull
29th March - The Entertainer, Horsham

29th & 30th March - Smyths, Durham
5th & 6th April - Smyths, Stockton
5th april - The Entertainer, Newport
12th April - The Entertainer, Bluewater
12th & 13th April - Smyths, Falkirk
3rd May - The Entertainer, Amersham
10th May - The Entertainer, Arndale
17th May - The Entertainer, Warrington
7th June - The Entertainer, Metro Centre
14th June - The Entertainer. Grimsby

21st June - The Entertainer, Didcot
12th July - The Entertainer, Guildford
19th July - The Entertainer, Chelmsford
26th July - The Entertainer, Sailisbury
16th August - The Entertainer, Cwmbran
23rd August - The Entertainer, Newbury
30th August - The Entertainer, Bexleyheath
20th September - The Entertainer, Uxbridge
27th September - The Entertainer, Merry Hill
4th October - The Entertainer, Ipswich

Download Talking Poppet for Free!^[17]

Talking Poppet is available for most Apple, Android and Kindle Fire devices and can be downloaded for FREE. Just click on one of the 3 links below to launch the app store of your choice...

Key Features
• Talk to Poppet and she’ll repeat in her own funny voice!
• Feed, tickle & bathe Poppet.
• Let Poppet pose in your photos!
• Give Poppet her pencil & watch her draw.
• Watch Poppet dance to her favourite music!
• Explore the magical Moshling Garden.
• Play with 8 hilarious Moshling voices.

This app is free to download, but some functionality will be unlocked through a once-off In App Purchase.
Please note: On Apple devices, this app requires iOS 5 or later. Android OS requires version 2.3 or later.

2013

2014

Books[]

Main article: Books

Poppet brand book released over the course of 2013 to end 2014. It gradually shifted from Poppet to the short-lived era of the Poppeteers and Baby Moshlings. All the books are sticker activity with little to no fiction content, all the while the Poppet Magazine was very rich in that subject, moreso than the Moshi Monsters Magazine became around that time.

To promote the Poppet Brand and their books, in-game items were made in which many of these designs used the book covers as posters. A poster was also used to promote Poppet's song.

Moshi Monsters Magazine[]

Main article: Moshi Monsters Magazine

Can't get enough of Moshi Mag? Why not pick up Poppet, my new magazine for bop-tastic monster fans!

Poppet Magazine[]

Main article: Poppet Magazine

2014 had the debut of the Poppet Magazine which introduced The Poppeteers. This magazine series is intended to inspire young girls to become interested in coding alongside with other career paths. The Poppet Magazine ran for ten issues.

Merchandise[]

Various Poppet branded merchandise was sold. Many of these are Poppet themed stationary, accessories, kits and toys. Many Poppet branded merchandise was sold at Poppet's Boutique.

Talking Poppet[]

Main article: Talking Poppet

Talking Poppet is an app that was released in 2014. It is similar to the popular Talking Friends app but features Poppet instead. Players can feed, wash, play and interact with Poppet.

PopJam[]

Main article: PopJam

PopJam is a social media app developed by Mind Candy. There was once an official Poppet PopJam account which promoted the brand and her magazine series. The account is no longer active and is currently disabled. A Poppet sticker pack was also included in PopJam.

Social Media Artwork[]

Poppet, as OfficialPoppet, hosted its own social media as a subbrand of Moshi Monsters. The official Moshi Monsters Facebook and Twitter accounts occasionally made posts promoting the Poppet Brand.